All .PDF files received from clients
must be converted into HTML in order to be sent out as e-mail blasts.
There are several important guidelines that must be followed to convert
.PDF files into HTML. This tutorial will guide you, step-by-step, in the
process. For the first example we'll be converting the following .PDF
Wide Format Imaging Two Shows Blast (194 KB).
Things to remember before starting:
First and foremost, it is important to know what
you're dealing with. All .PDF files will be different in one way or
another, and some will be easier than others. But all must comply with E-Mail Blast Technical Specifications. Open the file in acrobat and see what you're dealing with.
All email HTML must be table-based layouts,
using CSS only to control typography and color. There is a 600 pixels
maximum width and due to the medium and ReachMail restrictions, no
You will need to separate the image elements of a
.PDF file at your discretion, but here are some important things to
First, the less images used the better. Too many images in an E-Mail Blast ups its spam rating,
increasing the likelihood that it will end up in the recipient's junk
mail folder and negatively efftecting the spam rating of all mailings
Text should almost always be applied to a blast
using HTML, not as an image UNLESS, the text has a large and defining
visual characteristic that can't be achieved with basic HTML and/or CSS.
|Note: We try to get our blasts to match as closely as possible to the materials provided, but due to the limitations of the medium we cannot guarantee an exact replica. E-Mail Blasts can even look slightly different across different web browsers and email clients.
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